Should You Use CPA or CPM Adverts on Your Site?
Digital Camera Reviews, News and Resources | Photography Bay wrote an interesting post today on
Here’s a quick excerpt
Should You Use CPA or CPM Adverts on Your Site? Unless you are an advertiser or Adsense site builder you might not know what those terms mean, but they are very different. They are highly relevant if you are an advertiser of an online publisher. With Adsense, for example, you get paid per click, and the cost to the advertiser is therefore cost-per-click. CPM, however, is cost per thousand impressions. Just to add to the confusion there is CPA or cost per acquisition. So what do these mean t
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